Serum landing page

 Modern Skincare E-commerce UI for Beauty Brand

Overview
iQ Organics is a high-end, health-conscious skincare brand offering vitamin-rich beauty products. This UI concept reimagines the brand’s digital experience through a clean, conversion-driven website interface that focuses on product clarity, storytelling, and a luxurious shopping experience.

🧠 Design Objectives

Create a trustworthy and appealing online presence for a premium beauty brand

Showcase flagship products (like Vitamin C Serum) with maximum visual focus

Encourage purchase actions through clear CTAs and streamlined UI flow

Highlight the brand story, credibility, and social proof

Deliver a seamless, mobile-first user experience

✨ Key Features

Hero Product Spotlight: Vitamin C Serum with buy now CTA and price card

Social Metrics Section: Followers and engagement metrics to build brand trust

About Us Section: Brand story, product philosophy, certifications, and history

Core Product Features: Quality assurance, free shipping, return policy

Product Gallery: Collection of organic skincare items (serums, mists, oils, shampoos, etc.) with price tags and quick-buy buttons

Testimonials Section: Customer voices with avatars to add trust and personality

Newsletter Subscription: Captures users for future engagement

Responsive Footer: Clear navigation and contact info for brand credibility

📦 Screens / Pages Included

Homepage with product spotlight

About Us

Product Listings

Individual Product Cards

Customer Testimonials

Newsletter Subscription

Footer with navigation & contact info

🎨 Design Language

Color Palette: Clean white background with bold accents (blue, yellow, and natural tones)

Typography: Elegant serif + modern sans-serif pairing for beauty + readability

Visuals: Realistic product renders with subtle drop shadows

Layout: Well-spaced, grid-aligned structure optimized for shopping UX

🛠️ Tools Used

Figma (UI/UX Design)

Adobe Photoshop (Mockup & Packaging Visuals)

Pexels / Unsplash (Lifestyle Photography)